Travel and tourism is one of the leading job creators worldwide, and one of the biggest contributors to the economy. Key challenges are how to find and attract new visitors, retain existing customers, adopt supporting technologies, and withstand political and economic uncertainties.
At True North Innovation we combine our market and consumer insights to deliver workshops on innovation in the tourism sector. We also work with clients, such as destination managers, to carry out bespoke market research and help develop strategies and new business models that will meet the needs of tomorrow's tourists.
Example projects
  • Thematic and destination specific workshops
  • Market research and value proposition development
  • Strategy for multi-partner projects
  • New business models
Some tourism organisations we have worked with:

© 2019 by True North Innovation

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True North Innovation

Based in Scotland

Affiliates in England, France and the United States

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