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Technology companies need to stay agile and innovative to stay ahead of the competition. They need to ensure they are targeting the right market segment, that their products and services add value for their customers and that they have a pipeline of new products for future growth.
At True North Innovation we use a combination of structured innovation tools and market insights to understand the problem the technology tackles and identify other industries with that problem. We can then quantify the opportunities and develop business models to commercialise the new products and services.
Example projects
  • Market research and quantify market need
  • Combined innovation and deep market exploration to identify new applications for existing technology
  • Systematic innovation for technical problems
  • Systematic innovation to develop new products
Some technology organisations we have worked with: