Sport And Leisure

Sport and leisure is big business and growing.  The increased awareness for fitness and health, growth in digital technologies and a wider range of facilities have increased opportunities. At the same time, businesses are needing to reach new markets, compete for consumer attention and develop an offering that resonates with key segments.
At True North Innovation we consider global good practice to see how other organisations have successfully integrated new technology, developed new experiences and introduced new demographic groups to sport and leisure activities. We then work with individual clients and industry groups to explore new options, encourage a more collaborative approach and think about the whole product offering.


Example projects


  • Facilitating workshops to develop collaborative new services
  • Market research to explore opportunities and develop new services
  • Strategy workshops for sports and leisure providers
Some sports and leisure organisations we have worked with:

© 2019 by True North Innovation

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True North Innovation

Based in Scotland

Affiliates in England, France and the United States

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