Determine market feasibility and fit-for-purpose
Gain a better understanding of your customer and market.
You have a good idea, maybe a great idea. But how well do you understand the market, the growth potential and the size of the opportunity? Who is your main customer? Why should they buy from you? These are key questions for any entrepreneur with an idea for a new product or service.
If you have developed a more detailed concept or even a prototype, then feedback about fit-for-purpose and market-readiness is key.
The purpose of market feasibility is to gain a better understanding about the market, the trends, drivers, growth potential; the size of the opportunity and the potential value for the new product or service. True North Innovation undertakes research with your potential customers to understand their needs and ensure that your product or service meets these needs.