Consumer Goods & Services

Knowing your market - your customer and what are they looking for - is key to the success, whatever your company size.

At True North Innovation, we help clients define their target market, understand the competition, the buying journey and how to differentiate their offering.  We work with clients to develop new product concepts and validate with consumer groups. We then work together to create business models to commercialise the new product or service.

Example projects

• Market research to identify trends, market size and customer needs

• Competitor analysis to identify market gaps and unmet needs

• Innovation workshop to create value proposition

• Innovation workshop to create new business models

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Some consumer organisations we have worked with: