The so-called ‘Lipstick Effect’ is the theory that sales of small, affordable luxury items – such as lipstick – increase in times of economic downturn. As such the rise and falls of lipstick are an indicator to the economic health of the nation. However, this has not been the case in the current coronavirus crisis. Perhaps, with most people in lockdown or covering their mouths with facemasks, lipstick is not such a desirable product to buy? Perhaps, too, makeup is seen as bei