BUSINESS INTELLIGENCE

In the rush to bring products to market, it is easy to overlook the 'front-end' of the process – gathering information on the market, competitors and customers to build a sound business case. In this way you can avoid many of the costly delays and re-developments down the line.

True North Innovation can help you in many ways, including:

Market Information – We can carry out a systematic collection and analysis of a particular target market, competition or the economic environment. For example, we can help you:

• Quantify your target markets
• Outline characteristics of key market segments
• Identify market trends and how they will affect your business

Feasibility Studies – We can apply market information to your project to determine the economic, technical or financial viability. For example, we can help:

• Determine the benefits of the proposed idea and whether your organisation/region/country can afford to implement it
• Review whether the proposal will fulfill all the expectations
• Identify whether the technology for the proposed system exists, whether it is within your organisation's capability and whether there are any gaps
• Explore the effect market forces could have on the commercial viability of the project

Customer Knowledge – Understanding your customer is key to successful product development. We can help you engage with your customers to:

• Discover what they really think of your product/service
• Identify their needs and whether these needs are being met by the current products
• Observe, record and interpret the non-verbal information (e.g. body language and tone of voice) to gain a deeper understanding of issues
• Use Active Observation to see how products are being used (and misused) to identify areas for improvement
• Gather knowledge of customer needs to feed into product specification

Technology Roadmapping – Technology planning can help you manage an increasingly competitive environment. True North Innovation use a formalised process to help you make better technology investment decisions, and at the same time protecting your future Intellectual Property:

• Specify the technology drivers
• Identify potential technology alternatives and their timescales
• Recommend which avenue to pursue
• Identify potential partners for co-development
• Ensure that potential Intellectual Property is properly managed
• Create a technology roadmap report

Intellectual Assets – Having identified and captured knowledge, you need to ensure that it is managed and exploited for commercial gain. At True North Innovation we can help:

• Identify your Intellectual Assets
• Develop an Intellectual Assets strategy in line with your organisation's vision
• Communicate your Intellectual Assets to your employees, customers and investors
• Ensure that you extract maximum value from your assets

OUR PROCESS

We work closely with all our customers to define their needs and meet their objectives. We use a logical process to ensure that expectations on both sides are met.